There’s this guy on TikTok called Keith Lee. He sits against a blank wall in his child’s too-small Paw Patrol folding chair in front of a small table and reviews food. There’s no hype, there’s no show, just a guy talking about food.
Yet, millions of followers later, Keith has become not just an influencer that lives on a screen, but a good review from Keith to a struggling business can change their world overnight. If you doubt his effect, one food truck owner received over $30,000 via Cash app because Keith featured him.
He only had a dozen or so customers a day before that, and now he can’t keep up with demand.
Why? And How?
Keith Lee is a prime example of what can happen when all pretense is removed. Keith is not performing or exaggerating, he isn’t using hyperbole or punching down for views. Keith is being himself, and you can tell, even from a 9x16 video that’s only a few minutes long.
Keith has mastered something the church has forgotten: Authenticity
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